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Good jobs that allow remote work have enabled white-collar professionals to stay home during COVID-19, but for precarious workers, online advertisements for work-from-home employment are often scams. In this article, based on in-depth interviews conducted between April and July 2020 with nearly 200 precarious workers, we find that precarious workers regularly encountered fraudulent job advertisements via digital media. Drawing on Swidler’s concepts of the cultural tool kit and cultural logic, we find that in this time of uncertainty, workers defaulted to the focus on personal responsibility that is inherent in insecurity culture. Following the cultural logic of personal responsibility, job seekers did not place blame on job search websites for allowing the scams to be posted, but normalized the situation, deploying a scam detection repertoire in response. In addition, the discovery that advertised “good jobs” are often scams affecting workers’ desire to continue job hunting and perceptions of potential future success. 

The authors explore media distrust among a sample of precarious and gig workers interviewed during the COVID-19 pandemic. Although these left-leaning respondents initially increased their media consumption at the outset of the pandemic, they soon complained of media sensationalism and repurposed a readily available cultural tool: claims of “fake news.” As a result, these unsettled times have resulted in a “diffusion of distrust,” in which an elite conservative discourse of skepticism toward the media has also become a popular form of compensatory control among self-identified liberals. Perceiving “fake news” and media sensationalism as “not good” for their mental health, respondents also reported experiencing media burnout and withdrawing from media consumption. As the pandemic passes its one-year anniversary, this research has implications for long-term media coverage on COVID-19 and ongoing media trust and consumption.